Sculpt | Strength | Community

Build your assets at home or on the go with TheFIRM

I’LL KEEP THIS BRIEF

At TheFIRM, the only coreporate burnout happens mid-ab series. 

With a constantly evolving library of on-demand workouts designed to boost your mood and playlists that deliver the same rush of endorphins as when your PTO request gets approved, TheFIRM is more than a workout.

It’s a new take on modern movement inspired by community, movement and travel. 

The verdict? You’ll want TheFIRM on your mat.

ON-DEMAND workouts for every body at every level – from anywhere.

IN-PERSON NETWORKOUT classes and events. It’s time to meet your fellow partners IRL.

FILE THIS UNDER “things we’d contribute to Vogue.” TheFIRM blog has travel-inspired wellness hacks, healthy recipes, and so much more.

MEET YOUR CEO

Chief Exercise Officer*

I’m a fitness and wellness enthusiast turned instructor with 4+ certifications and over 7 years of experience in the professional fitness industry.

Oh, and I’ve read exactly three pages of an LSAT prep book—which, obviously, makes me extremely qualified to serve as CEO of TheFIRM.

I’ve always gravitated toward movement that feels good and delivers real results. The kind of workouts that leave you feeling stronger, more grounded, and ready to take on whatever’s next—whether it’s a morning meeting or the TSA line standing between you and your first-class ticket to tan lines.

I created TheFIRM to rebrand what working out looks and feels like. In addition to curating weekly Pilates, sculpt, barre, and strength classes set to vibey AF playlists (where Drake and Kendrick can still coexist), TheFIRM is a lifestyle—a structured and slightly sweaty approach to movement that ditches the burnout, the boredom, and the boutique studio price tag.

Think: intentional weekly on-demand workouts and monthly community networkout events designed to leave you with a glute burn and a new friend—or at least a new Instagram follower.

So next time someone asks where you're headed in your favorite sports bra, blazer, biker shorts, and dad shoe combo, just let them know:

"I’ve got a meeting at TheFIRM."

See you on the mat. xx

Hey! I’m Gigi,

Gigi is so talented in what she does! Each class is different, and the music is always amazing. You get the best burn while having fun at the same time!

- Sammy

You can finally tell your mom you made partner at TheFIRM – dress code biker shorts & your favorite blazer.